Britannia Masala Chaas

Britannia Masala Chaas

Britannia has launched Masala Chaas – a light Milk based Beverage.

To replicate the experience of homemade chaas, Britannia Masala Chaas has natural ingredients like Jeera, Curry Leaves and Ginger added to it giving it the authentic homemade taste and feel. It is best had chilled and leaves you with a “cool ehsaas”. It's a low calorie drink and  good for summer too !!!

Chaas has been an integral part of India’s cuisine, no meal is complete without a glass of buttermilk. Packaged Chaas has emerged as a fast growing category driven by convenience, consistent taste and new age lifestyle. There is a strong preference and shift seen towards usage of convenient, ready to use, foods as people do not want to invest time in preparing them. Britannia Masala Chaas offers the same experience without the “ jhanjhat” of preparing it.